In terms of customer segments, we’ve seen rapid adoption from B2C customers like Nandos, Autotrader and Imperfect Foods, especially those with an e-commerce focus that rely heavily on paid ads. Hightouch counts Imperfect Foods, Betterment, EyeByeDirect, Autotrader, Nando’s, Headway, Plaid, Survey Monkey, Lucid Chart, Ramp, Retool, Blend, Kong, CircleCI, Deel as customers. The San Francisco-based startup has raised $40M Series B at a $450M valuation led by ICONIQ Growth (an early backer of Snowflake, Datadog, Braze, and Gitlab) with participation from Amplify, Bain, YC, and Afore.
Hightouch 40m series iconiq 450msawersventurebeat software#
Kashish Gupta (former investor at Bessemer Venture Partners), Tejas Manohar and Josh Curl (both former software engineers at Segment) have built Hightouch to democratize reverse ETL for all business teams by syncing their tools to the data warehouse.
In reality, however, business teams heavily rely on their engineering organizations to build and maintain these reverse ETL pipelines, which decreases the latter's productivity and ability to focus on developing the firm's core technology. The latter technology enables businesses to operate from a single, centralized source of truth, and the former enables that truth (read: data) to be used by everyone, ideally.
The dramatic rise of reverse 'extract, transfer, and load' (ETL) has trailed the exponential growth of customer data warehouse usage by businesses of all sizes.
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